The pictures above are for a personal profile, but it works the same way for using a business Page, you just have additional options in the post publishing button, like scheduling, backdating, or saving the post as a draft. You can then customize the post and post it when it fits what you’re going for. You can click the gif to remove the big circled “gif” and play a preview. It will load a preview of the gif, which will look something like this: Copy the HTML5 link and paste it in Facebook’s post composer. You will see three options the Giphy link, the HTML5 link, and the download link.
If you would rather do this all manually on Facebook itself – and not have the “via Giphy” at the bottom of the post – you can click on the advanced tab. You can write whatever you want as your post, set your privacy settings, location, and emotion as you desire, and post it to Facebook. On that page, you will see two tabs below the gif “share” and “advanced.” You can click the Facebook icon on the Share tab to share the gif embedded in a Facebook post, and it will pop up a window that looks like this: You can do this by going to the Giphy upload page and dragging and dropping a gif file, or clicking to browse to upload it, or pasting in a URL of the gif hosted on another site. I’ll cover this in greater detail shortly. Giphy is one of the premier go-to image hosts on the web, specializing entirely in animated gifs. The primary way to post a gif on Facebook is to use the website Giphy.
The Professional Way: Using Image Manipulation Tools Posting a Gif on Facebook